Bob Pearson
Bob is Chair of The Next Practices Group and an advisor to The Bliss Group. He is an author or co-author of five books, including Crafting Persuasion and Firm Beliefs. Bob was previously a global leader in communications for three Fortune 500 companies and has been involved in the development of two of the leading marketing communications firms in the world. He is a lecturer for The University of Texas McCombs School of Business and the U.S. Government where he discusses what’s next in media and technology.