Group Vice President, Head of Content

Adam Schwartzman

New York, NY

Adam is the Head of Content at Bliss. He works with clients across the professional services, healthcare, financial services, and impact practices to develop their voices, grow brand reputation, and build integrated content marketing and digital strategy campaigns. 

He specializes in content strategy, with a focus on full-funnel marketing — using data to craft multimedia content campaigns that inspire and attract target audiences at every stage of the “buyer’s journey.” He also supports clients with brand and narrative strategy, operational efficiency, and editorial oversight.  

Can we find smarter ways to tell our stories? How do we iron out the kinks and frustrations within the content creation process? These are the questions that bring Adam to work every day.  

A member of Bliss’ innovation team, Adam leads the charge on generative AI, with a focus on ethical, practical, and safe adoption. He believes generative AI is a paradigm-shifting technology for marketing and communications, but it won’t replace content creators anytime soon. 

Adam received a BA from Dartmouth College and an MFA from Columbia University, where he taught undergraduate fiction. He spent many years teaching creative writing in New York City jails.  

Q & A

I love developing and leading training sessions for Bliss employees and our clients. Some of my favorites are editorial best practices (“word golf”), structuring a logical argument, and generative AI adoption.

Joy Williams, Frank Ocean, Adrienne Lenker, Au Ho-Nien.

A great client is hands-on and enthusiastic. I enjoy working with clients who bring their expertise to the table and are eager to collaborate. Building a content strategy is a creative exercise — it should be energizing, even fun.

My grandmother was a sculptor.

“If literature truly possesses a mysterious power, I think perhaps it is precisely this: that one can read a book by a writer of a different time, a different country, a different race, a different language, and a different culture and there encounter a sensation that is one’s very own.” – Yu Hua