How We Think

We learn every day. Learning never stops. We teach what we know and inquire about what we don’t. We also share our latest thinking on what’s next for our industries and our profession from some of the smartest people in the business.

From Newspapers to News Feeds: 4 Crucial Ways News Consumption is Changing, According to Gen Z

When Gen Zers are asked how and when they consume news, their answers are almost always the same: “I don’t read too much news, maybe...

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How to Approach the Buyer’s Full-Funnel with LinkedIn Advertising Strategies

Advertising has grown to take many forms over the years. If you were born before Y2K, most of the ads you saw growing up were...

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Fresh-Brewed News, Episode 84: Ad(d) Us on LinkedIn

On this week’s episode of Fresh-Brewed News, our hosts talk advertising growth on LinkedIn and what it means for marketers. Tune in for tips!  ...

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How to Approach Local Media Relations in the Facebook Age

I recently picked up a copy of my community newspaper from my driveway and was about to drop it next to the fireplace for kindling,...

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Gen Z is the New Millennial: Why Financial Services Firms Should Care

We’ve all asked ourselves the rhetorical question, “How did we ever live without the Internet?” Well, Generation Z hasn’t, and Goldman Sachs thinks that makes...

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Taylor Swift Knows the Secret to Igniting Your Content (It’s a Love Story)

What can content marketers learn from Taylor Swift? Actually, a lot more than you may think. Winning over her audience with humility and authenticity, T....

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