What’s Ape? From Chimps to Charity, How the Rise of NFTs and Virtual Property Is Adding New Dimensions to Marketing Campaigns
“You taught me what’s up and then I bought an ape!” exclaimed Jimmy Fallon. The ape in question is part of the “Bored Ape Yacht...
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Bringing Storytelling to B2B Marketing: Introducing the Seven Basic Plots
B2B content gets a bad reputation for being boring. But good content should never be boring, and B2B is no exception. They key to creating...
Find out more >Bringing Storytelling to B2B Marketing: Using the Seven Basic Plots
In our last blog post, we discussed the theory of the Seven Basic Plots and how storytelling can transform your content into something memorable and...
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Risk and Reward: A Q&A With Marketing Industry Leader & Author Kip Knight
Kip Knight’s four-decade career has taken him to over 60 countries, where he’s held a variety of marketing and general management roles at prominent corporations...
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The Big (Marketing) Bang
While marketing campaigns can serve as “The Big Bang” that engage prospects and customers, true audience engagement requires surround sound activity. Check out our newest...
Find out more >SPOILER ALERT: Game of Thrones & Brexit Reinforce 3 Key Marketing Tenets
Over the past few weeks, you’d be hard pressed to have a conversation without mentioning Brexit, which gained even more steam once the United Kingdom...
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