How We Think

We learn every day. Learning never stops. We teach what we know and inquire about we don’t. We also share our latest thinking on what’s next for our industries and our profession from some of the smartest people in the business.

What’s Ape? From Chimps to Charity, How the Rise of NFTs and Virtual Property Is Adding New Dimensions to Marketing Campaigns

“You taught me what’s up and then I bought an ape!” exclaimed Jimmy Fallon.  The ape in question is part of the “Bored Ape Yacht...

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Ingredients for a New Model: The Future of Search

A great detective can see patterns that others don’t or perhaps just didn’t invest the time to notice.  In the media world, the ingredients are...

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Bringing Storytelling to B2B Marketing: Introducing the Seven Basic Plots

B2B content gets a bad reputation for being boring. But good content should never be boring, and B2B is no exception. They key to creating...

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Bringing Storytelling to B2B Marketing: Using the Seven Basic Plots

In our last blog post, we discussed the theory of the Seven Basic Plots and how storytelling can transform your content into something memorable and...

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Risk and Reward: A Q&A With Marketing Industry Leader & Author Kip Knight

Kip Knight’s four-decade career has taken him to over 60 countries, where he’s held a variety of marketing and general management roles at prominent corporations...

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Five Media Trends Shaping 2021

In January, Ben Smith, former Buzzfeed editor-in-chief and current New York Times media reporter tweeted: “Just got interviewed for a podcast about newsletters, so it’s...

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