How We Think

We learn every day. Learning never stops. We teach what we know and inquire about we don’t. We also share our latest thinking on what’s next for our industries and our profession from some of the smartest people in the business.

Unlocking Clinical Trial Recruitment in the COVID-19 Era

It’s nearly impossible to identify a facet of our healthcare industry that hasn’t been directly impacted by the COVID-19 pandemic. It follows that the vast...

Find out more >

At the Intersect (Series) – Spotlight on Healthcare

In our May post, we wrote that a disproportionate amount of innovation (and competition) is happening at the intersection of healthcare, financial services, retail and...

Find out more >

Michael Roth Shares Insights: “WebMD’s Cold and Flu Map Is an Effective Marketing Tool – So Why Does It Make Some People Queasy?” ADWEEK

“WebMD’s Cold and Flu Map Is an Effective Marketing Tool –So Why Does It Make Some People Queasy?” ADWEEK

Find out more >

Driving Value in Healthcare

This byline was co-authored by Michael Roth, Head of the Healthcare Practice at Bliss. The reliable healthcare supply chains and care continuums of the past...

Find out more >

The Responsible Health Services Marketer

This is a tale about emotional and functional value―two pillars of a brand’s value proposition. Market functional value alone, and your consumer targets might lack...

Find out more >

Michael Roth Provides Commentary: “With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation,” AdWeek

“With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation,” AdWeek

Find out more >