Professional Services: Capitalizing on Marketing Tech to Move from Conversation to Conversion
Professional services marketing is in the midst of a major shift, as businesses across the segment move their marketing focus from brand awareness campaigns to proven ROI via new client conversion. But with change comes opportunity – and there’s a critical window open for marketers to leverage marketing automation platforms to capitalize on this moment.
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LinkedIn: Evan Stisser
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Gen Z is the New Millennial: Why Financial Services Firms Should Care
Photo Credit: M4D Group, Flickr.
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