Contextualizing Healthcare’s Transformation

Improving the business of health contributes to improving outcomes for patients and efficiency for providers.

Bliss works directly with C-suite, marketing, medical and communications executives to cut to the heart of the matter. The result we pursue is simple. Better health outcomes for all.

Established in 2011, our Healthcare practice addresses complex health ecosystem questions others haven’t yet considered. We shape messaging around the business of health and life sciences. And we explore exciting solutions to healthcare’s most urgent challenges.


Working With Bliss

Expertise Spanning Industry Sectors

From mental health to telehealth to patient advocacy, we deeply understand the business of health amidst ever-evolving industry change and lightning speed digital transformation.

Getting to the Heart of the Matter

We develop smart, well-crafted messaging and thought leadership addressing highly complex issues like how healthcare impacts politics, regulatory changes, health equity and crisis management.

The Art & Science of the Launch

We have decades of experience in launching drugs, devices and diagnostics. We’re experts in positioning new health innovations and generating buzz in the communities you care about.

Delivering Stories on the Science and Strategy Behind a Brand

The right stories help lead to the right outcomes. We live within the health media ecosystem and help you craft narratives that will resonate with relevant and influential reporters. We help healthcare’s decision-makers and emerging influencers find the right story to tell at the right time to showcase their company’s impact and customer value.

Content Marketing for the Healthcare Audience

Whether you’re targeting patients or medical professionals, we can develop content across a variety of mediums that is technically accurate, FDA compliant and compelling to your audience.


CTRx Pathways

Designed to fix what’s broken in clinical trial enrollment, CTRx Pathways is our platform to accelerate and diversify clinical trial enrollment. The platform brings together five new media models that combine analytics, PESO (paid, earned, shared, owned) media and technology to more effectively reach and engage potential enrollees.


Sectors We Work With

  • Aging & Caregiving
  • Biotech & Pharma
  • Benefits & Workplace
  • Community-based Care & Telehealth
  • Healthcare & Life Sciences Consulting
  • Health Informatics & Healthtech
  • Mental Health & Wellness
  • Medical Devices
  • Patient Advocacy
  • Providers & Academic Research

I have only plaudits and kudos for Bliss from the time we first met them. I was struck by the down-to-earth way of working and the way they put themselves on a level playing field with us as clients. They really respected what we knew. They particularly prized an openness and you could almost say a kindness, certainly less of a business atmosphere than generally exists in academia… I can’t say enough positive things about the group.

Dr. Daniel Hanley, MD
Johns Hopkins School of Medicine

The Unfinished Business of Healthcare

The healthcare industry is a deeply personal place to work. More than 95 percent of the world’s population has health problems. An average of 1,905 people will die…

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Unlocking Clinical Trial Recruitment in the COVID-19 Era

It’s nearly impossible to identify a facet of our healthcare industry that hasn’t been directly impacted by the COVID-19 pandemic. It follows that the vast…

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Early Outpatient Treatment for Covid-19 with Convalescent Plasma

Convalescent Plasma A 2022 New England Journal of Medicine article co-authored by The Bliss Group’s Managing Partner Michael Roth and Colin Foster, President of The Next Practice, details a…

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