How to Quantify PR Impact through Custom Scoring
When companies talk about the impact of marketing efforts, they are quick to point to sales metrics like deal volume and quarterly earnings. […]
Insights
Public Relations
5 Ways PR Professionals Can Strengthen Media Relationships
The world of journalism is an ever-evolving environment that has been challenged by new platforms, negative sentiment towards the media and shifting newsroom […]
Drop the Mic: Podcasting as Strategic Business Tool
The podcast industry? It’s saturated. More influencers—from Joe Rogan to Bill Gates to Kim Kardashian to Michelle Obama to Oprah—have now gotten into […]
3 Best Practices for Audience Research
A 2022 CoSchedule study finds that when it comes to marketing campaigns, proactive planners are three times more likely to have success. Audience […]
From Student to CEO: An Interview with Bob Pearson
During the Spring of 2022, I interned at The Bliss Group as part of a program offered by the University of Texas, where […]
