PRo Tips: Putting Your Best Foot Forward with Reporters
The Bliss Group’s Media Specialist Team outlines best practices for securing coverage and putting your best foot forward when pitching reporters.
The Bliss Group’s Media Specialist Team outlines best practices for securing coverage and putting your best foot forward when pitching reporters.
Survey data, bylines and emotive language are helpful tools when trying to catch the attention of reporters in a crowded media environment.
As public relations professionals, securing interest from the media to speak to a client is a huge win – but the job isn’t done there.
Integrated earned media has been a core offering of The Bliss Group since its founding in 1975
Successfully securing media opportunities requires delivering value to the reporter, the reporter’s audience and the outlet – which ultimately helps public relations professionals provide value to clients.