Just keep communicating: Lessons from Disney’s battle with activist investors
Effective communication is paramount in today’s hyperconnected world, where information spreads rapidly and investor sentiment can sway markets.
Effective communication is paramount in today’s hyperconnected world, where information spreads rapidly and investor sentiment can sway markets.
The Bliss Group’s Media Specialist Team outlines best practices for securing coverage and putting your best foot forward when pitching reporters.
Survey data, bylines and emotive language are helpful tools when trying to catch the attention of reporters in a crowded media environment.
As public relations professionals, securing interest from the media to speak to a client is a huge win – but the job isn’t done there.
Integrated earned media has been a core offering of The Bliss Group since its founding in 1975