How We Think

We learn every day. Learning never stops. We teach what we know and inquire about what we don’t. We also share our latest thinking on what’s next for our industries and our profession from some of the smartest people in the business.

B2B?: Why a Byline Might Be Your Best Bet 

From TV commercials to Instagram ads, it seems companies in the B2C space have limitless options for reaching their target audience. B2B companies like yours...

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Women’s History Month: Four Women PR Leaders You Should Know

I’m proud to have so many driven, accomplished and powerful female colleagues in the PR industry at large and here at The Bliss Group. Many...

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A Groundbreaking Oscar Nomination Provides 3 Lessons for PR Professionals

The 95th Academy Awards are this Sunday, March 12. While the Oscars are often seen as a celebration of the best artistic achievements in movies,...

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What’s Next in Content?

It’s a combination of what has worked for centuries combined with the latest advances in analytics and technology. It’s a combination of understanding the narrative...

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Data Driven: The Power of Data in Marketing

Data. It can be overwhelming and confusing. It can also be one of the most powerful tools in a marketing professional’s arsenal. When we think...

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Celebrating an Amazing Group of Journalists and the Next Generation of Business Reporters

On October 19, 2022, media specialists Marisha Chinsky and Bill Smith attended The Columbia University Graduate School of Journalism’s Knight-Bagehot 47th Anniversary Celebration at the...

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