ChatGPT and the Future of Legal PR
As many law firms look to cut costs, some have been asking if artificial intelligence can help save money by taking over some marketing functions....
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Is Anyone Really Listening? Why Measuring Engagement is Vital for Thought Leadership in Professional Services
I’ve spent most of my career working with and for leading B2B and professional services companies. Over the years we probably put out enough thought...
Find out more >What’s Your Story?
If you’re in New York City and you want to catch a Broadway show the toughest to get is probably to Funny Girl, starring Lea...
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4 Ways to Make the Most Out of Client Events
PR and marketing pros who are lucky enough to be invited to client events can use these experiences to learn more about their clients, make...
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How to Market a New Professional Services Model
This summer, an announcement from luxury car brand BMW was met with the following headlines: “doomed to fail,” “welcome to hell” and “subscription nightmare.” What...
Find out more >At the Intersect (Series) – Spotlight on Professional Services
Over the past six months, we’ve blogged about the uptick in innovation (and competition) that’s happening at the intersection of traditional industries such as healthcare...
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