How We Think

We learn every day. Learning never stops. We teach what we know and inquire about what we don’t. We also share our latest thinking on what’s next for our industries and our profession from some of the smartest people in the business.

4 Ways to Start Harnessing the Power of AI in Digital Marketing

Big tech companies have been broadcasting their Artificial Intelligence (AI) breakthroughs ever since Open AI’s ChatGPT became a sensation late last year. In fact, Microsoft...

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How to Choose a KPI for Your Digital Marketing Campaign: Decisions, Decisions!

Picture it: you’ve been tasked with building a digital marketing campaign. You’ve done your homework and identified the ideal budget, optimal audience targeting and written...

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Trending Reads

Transforming Healthcare from Atom to Access: Q&A with NPG Health and Bliss Bio Health CEO Gloria Vanderham

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Discussing Digital Marketing with Melissa Stone, The Bliss Group’s Vice President of Digital Media

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The Next Practices Group and The Bliss Group Launch Life Sciences Collective and Communications Firm, NPG Health and Bliss Bio Health

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