Content Corner: Dash It All and Hone Your Word Choice
Picture this: While drafting a work product on a looming deadline, you’re not 100% certain you’ve used a word or phrase or punctuation mark correctly....
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How Do You Create Successful Content? Make It Matter.
Content is always an investment. This is true for all types of content. From creating social media posts to developing and publishing an eBook, when...
Find out more >5 Strategies for Writing in Another Person or Brand’s Voice
As a recent liberal arts graduate, the opportunity to continue writing was one of the main reasons I was drawn to public relations. I’ve enjoyed...
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Determining Your Blogging Destiny
Blogs can be a powerful customer acquisition tool, but only if they are done right. Avoid becoming the next abandoned blog by proactively thinking through...
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Work With What You Got: 5 Tips for Repurposing Existing Content
What does the idiom “one’s man trash is another man’s treasure” have to do with content marketing? A lot, as it turns out. While creating...
Find out more >Stop Pretending You Don’t Need to Learn from Your Content Mistakes
At this point in my career, I’ve had literally thousands of meetings with clients about marketing content. Typically, there are lots of questions about what...
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