Generative AI and the Future of Work
In Arthur C. Clarke’s 1953 short story “The Nine Billion Names of God,” two engineers travel to a Tibetan lamasery to help a […]
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Marketing Trends
Preparing for the Generative AI Paradigm Shift
Not even halfway through the year, 2023 has already been defined by the advent of generative AI, manifest in the rapid proliferation of […]
Is a Survey Right for You? 10 Questions to Ask Yourself
If there is one thing I’ve learned in my career as a marketer, it’s this: everybody wants to do a survey. The popularity […]
6 Trends Shaping the Future of Storytelling
From the ancient Greeks explaining the changing of the seasons through myth to your best friend conveying the awkwardness of her latest date […]
PESO Model in 2023 – What’s Next?
Q1 is well underway and strategies for the first half of 2023 are being implemented. The marketing and public relations models continue to […]
