How We Think

We learn every day. Learning never stops. We teach what we know and inquire about what we don’t. We also share our latest thinking on what’s next for our industries and our profession from some of the smartest people in the business.

Preparing for the Generative AI Paradigm Shift

Not even halfway through the year, 2023 has already been defined by the advent of generative AI, manifest in the rapid proliferation of tools like...

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Is a Survey Right for You? 10 Questions to Ask Yourself 

If there is one thing I’ve learned in my career as a marketer, it’s this: everybody wants to do a survey.  The popularity of surveys...

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6 Trends Shaping the Future of Storytelling

From the ancient Greeks explaining the changing of the seasons through myth to your best friend conveying the awkwardness of her latest date through emojis,...

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PESO Model in 2023 – What’s Next?

Q1 is well underway and strategies for the first half of 2023 are being implemented. The marketing and public relations models continue to integrate, with...

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2023 Media Predictions & Top 10 Stories of 2022

In 2022, public relations professionals found themselves dealing with a unique problem: navigating a media environment disrupted by the pandemic, not to mention the increasing...

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The Future of Marketing – It’s all about the Public

I’ll admit it – I suffer from prediction apathy. Every time I see an article with lines like “with the pace of change ever-accelerating” or...

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