How We Think

We learn every day. Learning never stops. We teach what we know and inquire about we don’t. We also share our latest thinking on what’s next for our industries and our profession from some of the smartest people in the business.

2023 Media Predictions & Top 10 Stories of 2022

In 2022, public relations professionals found themselves dealing with a unique problem: navigating a media environment disrupted by the pandemic, not to mention the increasing...

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Five Media Trends Shaping 2021

In January, Ben Smith, former Buzzfeed editor-in-chief and current New York Times media reporter tweeted: “Just got interviewed for a podcast about newsletters, so it’s...

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The Future of Marketing – It’s all about the Public

I’ll admit it – I suffer from prediction apathy. Every time I see an article with lines like “with the pace of change ever-accelerating” or...

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Four Trends To Look Out For In Finance & Tech In 2016

As we turn the corner into another new year, predicting what the future holds is a time-honored tradition like champagne toasts, fireworks and inadvertently writing...

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What Does 2016 Hold for Content Marketers?

I recently sat in on a captivating overview of the latest innovations and insights within the content marketing space, hosted by the Content Marketing Institute....

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