How We Think

We learn every day. Learning never stops. We teach what we know and inquire about we don’t. We also share our latest thinking on what’s next for our industries and our profession from some of the smartest people in the business.

The Next Practices Group and The Bliss Group Launch Life Sciences Collective and Communications Firm, NPG Health and Bliss Bio Health

Gloria Vanderham Appointed CEO and Michael Roth Named Chair of Bliss Bio Health and NPG Health Today, The Next Practices Group (NPG) and The Bliss...

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Transforming Healthcare from Atom to Access: Q&A with NPG Health and Bliss Bio Health CEO Gloria Vanderham

The Next Practices Group and The Bliss Group are introducing a new healthcare platform, NPG Health and our first firm, Bliss Bio Health, that will...

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Ken Kerrigan Joins The Bliss Group as Co-Leader, Professional Services Practice

30+ years of expertise as client, counselor, author and teacher Leading-edge marketing communications agency The Bliss Group announced the appointment of Ken Kerrigan as Senior Vice President...

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Introducing Executive Signals Platform, Audience Intelligence Platform for the B2B Sector

The Bliss Group first teamed with data science and analytics consulting firm, Ringer Sciences, on Audience Architecture, a tool that leverages machine learning technology, data analytics...

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What’s Ape? From Chimps to Charity, How the Rise of NFTs and Virtual Property Is Adding New Dimensions to Marketing Campaigns

“You taught me what’s up and then I bought an ape!” exclaimed Jimmy Fallon.  The ape in question is part of the “Bored Ape Yacht...

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Protecting Your Company from Becoming Part of the Disinformation Ecosystem

The work of bad actors is no longer a curiosity for journalists and communication leaders.  This toxic brew of security, public health and privacy risks...

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