Our Work

Amid a downturn in public stock markets, a new narrative emerged in the finance universe: The strong returns seen in the private market were due to managers overvaluing their assets.

The leading certifying body in the financial planning industry sought to raise awareness of their designation among two key audiences: financial professionals and investors.

In the banking industry, trust is everything. Money is personal, so retail customers, businesses, and investors need to know that their hard-earned money is in good hands.

Consulting firm Kotter tapped The Bliss Group, their agency of record for almost 15 years, to develop and execute a year-long thought leadership and integrated marketing campaign.

A large professional services firm sought to transform a multi-year survey initiative – which had historically been used to grow brand awareness – into a lead-generation engine.