Research & Analytics

To influence the behavior of your target audience, you need to know what makes them tick. We build custom audience ecosystems composed of the key decision-makers you want to reach. From there, we use analytics to understand their behavior and learn where, when and how to target them. Insights we can uncover include:

How do you stand out in a crowded field? Leveraging our proprietary White Space Analysis framework, we identify untapped opportunities within a brand, competitor, industry, or topic. By analyzing thematic content through engagement metrics, this analysis enables organizations to strategically position their offerings, filling gaps that competitors have overlooked.

The best way to understand audience psychology is to connect with them directly. We facilitate focus groups and in-depth interviews to dig deep into the “why” behind your audience’s choices. By engaging in real conversations, we can observe the emotional and cognitive processes that drive decision-making.

Uncover hidden opportunities and stay ahead of the curve. Our competitive analysis reveals your rivals’ strengths, weaknesses, and future moves. We assess your competitors’ digital footprint, brand positioning, thought leadership, and marketing tactics to give you the intelligence to outmaneuver them.

What's more valuable than insight? Foresight. By analyzing emerging trends in consumer behavior, cultural and industry movements, we help businesses anticipate market shifts and adapt their strategies accordingly. Bliss’s proactive approach ensures that key messages remain relevant and resonant. Our trend reporting not only informs your strategy but can also support external thought leadership.

Your clients crave information. A well-executed survey can offer them critical data about what their competitors are doing, what their customers need, and how they should be fine-tuning their business strategies. We’ll help you develop a unique survey that offers your clients information they can’t find anywhere else, in an engaging format that keeps them coming back for your expertise.

Harness the power of influence to elevate your brand. Filtering by reach, engagement, and relevance, we discover the online influencers who hold sway with your target demographics. We then extensively vet your influencer shortlist for content quality, reputation, and audience compatibility.

Welcome to the modern era of monitoring and measurement. We offer a suite of advanced tools and analytics powered by generative AI so you can track in real time who’s engaging with your brand, how they feel about you, and where your content is being shared. We’ll help you use these insights to refine your messaging, enhance your engagement, and meet your audience where they’re at.