Brand Strategy Services


Build a Brand That Matters

A brand is more than a logo or tagline — it’s an experience that inspires your audience and resonates with your stakeholders. A successful brand story helps you stand out in a crowded field through a unique marriage of storytelling and design.

We thrive on collaboration. Let’s work together to tell your story — not just your offerings, but who you are, where you’ve been, and what you stand for.

We are storytellers, designers, and brand strategists with cross-functional and cross-industry experience. We balance creativity and functionality to create impactful brand stories that convey your message, evoke emotion, and connect with your audience.

Our Offerings

Let's Tell Your Story

Whether you're building your brand for the first time, improving upon your existing materials, or bringing a specific product or service to market, we’re here to help tell your story.

Brand Strategy

Establish your brand with a comprehensive suite of written and visual materials. Use market and competitor research, as well as a suite of branding exercises, to help define your voice, core values, visual identity, and more. Position your brand to speak directly to your target audiences — both internal and external — and stand out in the marketplace.

Visual Identity

Big and bold or subtly sophisticated? Elevate your content with graphics and design that speak to your target audiences. Draw inspiration from peers, competitors, and design trends to create the visual language that best represents your organization. Overall branding, website design, even the graphics for a single piece of content — whether you're focused on one element or all the above, we’re here to help.

Narrative Strategy

People connect not with facts and figures, but with stories. We can help you tell the story of your organization — where you come from, where you’re going, and what you stand for. Craft memorable narratives that capture your identity. Tap into emotional truths that deepen your connection with your audience.

Product & Service Branding

Bring your products and services to market with creative branding that clearly articulates your value proposition and speaks to your target audience’s needs and desires. Use eye-catching design and clear, persuasive language to differentiate your offerings, attract new customers, and foster brand loyalty.

How We Build Your Brand

Our Approach

Our approach to branding is rooted in strategic thinking, data analysis, and creative execution. Delving deep into what makes your business unique, we develop a brand strategy that resonates with your most important stakeholders and supports your long-term vision for growth.

  1. Discovery: Research, audit, analysis, and synthesis.
  2. Define: Brand positioning, campaign messaging, and creative concepting.
  3. Design: Website, campaign creative, and visual design system.
  4. Deploy: Campaign execution, activations, test, measure, and optimize.
Why Bliss

Enduring Creative Partnership

Multimedia Expertise

Graphic design, audio/visual, written content — no matter the form or medium, we work with your team to craft compelling, resonant brand narratives.

Brand Storytelling

We bring the craft of storytelling to your brand through a combination of language and graphics that captures your identity and broadcasts it to your audience.

Research-Driven Insights

It’s not about “what looks good” — it’s about attracting and informing your audience. We survey your marketplace, prospects, competitors, and more to find the best way to tell your story.

Related Case Studies

Read more: Building a Lead-Gen Engine
Case Study

Building a Lead-Gen Engine

A large professional services firm sought to transform a multi-year survey initiative – which had historically been used to grow brand awareness – into a lead-generation engine.

View Case Study
Read more: Powering the Lead Pipeline
Case Study

Powering the Lead Pipeline

A large senior care services provider faced numerous obstacles to filling its lead pipeline for its memory care, assisted living, and skilled nursing facilities.

View Case Study