Making Your Differentiated Perspective Your Competitive Edge

The business and professional services industry is complex, but it’s complexity we thrive on. Our unmatched ability to predict what unforeseen industry disruptions to expect next will make the services and/or expertise your company offers truly stand out from your competitors.

Our Business & Professional services practice helps clients restructure their communications and marketing strategies so their viewpoints become crystal clear. Our deep expertise in helping companies successfully update their business models and ensuring their campaigns reflect emerging trends makes our clients truly unstoppable.

Working With Bliss

A Forward-Facing Approach to Brand Communication

We help seasoned leaders and emerging experts alike across various industries including SaaS, accounting, human capital, law, and risk publish innovative thought leadership perspectives.

We guide clients on piloting intelligently and pivoting strategically amidst uncertainty as digital disruption, the future of work, and so on transform what “business” means.

We Infuse Meaning Into Your Mission

We tackle hard challenges across every stage of the buyer’s journey by concurrently addressing clients’ daily challenges and long-term business and professional goals.

Your Niche, Redefined for Maximum Impact

Whatever your service or offering, we’ll help rewrite and update your marketing playbook so your brand feels fresh and closely connected to customers’ evolving values.

Identify What Matters Most to Customers

We’ll help flip your business strategy to be less product- or service-centric and more customer-centric, so those you serve purchase because of authentic emotional connection.

Sectors We Work With

  • Accounting
  • Biz Tech
  • Ed Tech
  • Legal
  • IT Consulting
  • Management Consulting
  • Nonprofit
  • Professional Associations

Testimonials

Professional services firms must update their business models for the new era

SAP & Oxford Economics Survey

Competition in the legal space is stronger than ever. As a result, law firms are looking for ways to bring in new cases, and elevating their marketing is a proven way to do this.

Salesforce & Datarama 

75% of B2B marketers have used content marketing successfully to generate leads in the past year

Content Marketing Institute & MarketingProfs 

How to Market a New Professional Services Model

This summer, an announcement from luxury car brand BMW was met with the following headlines: “doomed to fail,” “welcome to hell” and “subscription nightmare.” What…

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How to Find Your Role When You’re Not the Main Character

I have a soft spot for challenger brands. The ones who have to get creative to make the news or find something truly original and…

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Bringing Storytelling to B2B Marketing: Introducing the Seven Basic Plots

B2B content gets a bad reputation for being boring. But good content should never be boring, and B2B is no exception. They key to creating…

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