What PR Pros Should Expect from the Media Landscape in 2024
Integrated earned media has been a core offering of The Bliss Group since its founding in 1975
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PRo Tips: Building Meaningful Media Relationships
Successfully securing media opportunities requires delivering value to the reporter, the reporter’s audience and the outlet – which ultimately helps public relations professionals provide value to clients.
Advice I Wish I’d Taken: Lessons Learned from a Senior PR Executive
I’ve had a pretty fortunate career and over the years I’ve been given a lot of great advice about how to succeed in […]
Navigating the Evolution of AI: Ensuring Ethical AI Practices in an Accelerating Digital Landscape
In the ever-evolving landscape of technology, artificial intelligence (AI) has become a cornerstone of innovation, transforming industries, and reshaping the way we interact with the world.
2024 Healthcare Paid Media Outlook
Dive into the evolving landscape of healthcare marketing with our eBook, “2024 Healthcare Paid Media Trends.”
