Transforming Healthcare from Atom to Access: Q&A with NPG Health and Bliss Bio Health CEO Gloria Vanderham
The Next Practices Group and The Bliss Group are introducing a new healthcare platform, NPG Health and our first firm, Bliss Bio Health, […]
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Power, Unchecked: How the Fate of Twitter’s Blue Check Might Impact Thought Leadership
The domino effect of Elon Musk’s acquisition of Twitter continues to rattle the PR industry. Whereas a previous Bliss Blog post provides a […]
2023 Media Predictions & Top 10 Stories of 2022
In 2022, public relations professionals found themselves dealing with a unique problem: navigating a media environment disrupted by the pandemic, not to mention […]
How to Find Your Role When You’re Not the Main Character
I have a soft spot for challenger brands. The ones who have to get creative to make the news or find something truly […]
How to Quantify PR Impact through Custom Scoring
When companies talk about the impact of marketing efforts, they are quick to point to sales metrics like deal volume and quarterly earnings. […]
