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Read more: How PR Uses Psychology to Maximize Success

How PR Uses Psychology to Maximize Success

Public relations pioneer Edward Bernays once said, “The stuff with which we work is the fabric of men’s minds.” As the nephew of […]

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Read more: Taylor Swift and the Power of Brand Building

Taylor Swift and the Power of Brand Building

Whether you were introduced to her as the 16-year-old country sweetheart or the spunky pop star she is today, Taylor Swift is a […]

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Read more: The Power of PR During Economic Uncertainty

The Power of PR During Economic Uncertainty

Political or social instability, stock market crashes, new fiscal policies, asset bubble bursts and psychological factors have all been named culprits of economic […]

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