2023 Media Predictions & Top 10 Stories of 2022
In 2022, public relations professionals found themselves dealing with a unique problem: navigating a media environment disrupted by the pandemic, not to mention […]
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How to Find Your Role When You’re Not the Main Character
I have a soft spot for challenger brands. The ones who have to get creative to make the news or find something truly […]
How to Quantify PR Impact through Custom Scoring
When companies talk about the impact of marketing efforts, they are quick to point to sales metrics like deal volume and quarterly earnings. […]
5 Ways PR Professionals Can Strengthen Media Relationships
The world of journalism is an ever-evolving environment that has been challenged by new platforms, negative sentiment towards the media and shifting newsroom […]
Drop the Mic: Podcasting as Strategic Business Tool
The podcast industry? It’s saturated. More influencers—from Joe Rogan to Bill Gates to Kim Kardashian to Michelle Obama to Oprah—have now gotten into […]
