Anything But an Anti-Hero: What Taylor Swift Can Teach Us About the Power of a Brand
Whether you were introduced to her as the 16-year-old country sweetheart or the spunky pop star she is today, Taylor Swift is a […]
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The Power of PR During Economic Uncertainty
Political or social instability, stock market crashes, new fiscal policies, asset bubble bursts and psychological factors have all been named culprits of economic […]
Living in a Barbie World: How the Barbie Movie Marketing Team Turned a Doll into a Cultural and Cinematic Phenomenon
The Barbie movie’s PR and marketing team has been busy generating buzz for the film’s mid-July release through one of the most innovative […]
How to Choose a KPI for Your Digital Marketing Campaign: Decisions, Decisions!
Picture it: you’ve been tasked with building a digital marketing campaign. You’ve done your homework and identified the ideal budget, optimal audience targeting […]
The Power of PR in Raising Awareness of LGBTQ+ Issues
Communications professionals are in a unique position to amplify the inclusive narrative that the LGBTQ+ community and culture stands for. Public relations and […]
