How to Choose a KPI for Your Digital Marketing Campaign: Decisions, Decisions!
Picture it: you’ve been tasked with building a digital marketing campaign. You’ve done your homework and identified the ideal budget, optimal audience targeting […]
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The Power of PR in Raising Awareness of LGBTQ+ Issues
Communications professionals are in a unique position to amplify the inclusive narrative that the LGBTQ+ community and culture stands for. Public relations and […]
Embracing Growth, Trust and Authenticity for a More Diverse, Equitable and Inclusive World
Promoting diversity and inclusion, addressing pay equity and embracing cultural competency in communications have become increasingly important yet long-overdue topics of conversation in […]
Generative AI and the Future of Work
In Arthur C. Clarke’s 1953 short story “The Nine Billion Names of God,” two engineers travel to a Tibetan lamasery to help a […]
The Power of the Op-Ed
Op-eds – named because they typically appear in newspapers “opposite the editorial page” – got their start when New York Times editor John […]
