Sally Slater

Sally leads the agency’s strategy for innovation, spearheading the development of new methodologies, models, and client offerings. She focuses on integrating artificial intelligence, data analytics, and other emerging technologies with marketing strategy to redefine how brands engage with their audiences.   

Sally also works directly with Bliss clients across all practices. Her work often bridges the gap between traditional marketing and communications techniques and digital innovation, creating integrated programs that deliver measurable results.  

Honored by Campaign US as an Inspiring Woman and twice recognized in Ragan’s “Top Women in Communications,” Sally is deeply committed to cultivating an innovative culture within the agency. She regularly hosts trainings and workshops for clients and colleagues that encourage creative thinking and collaboration.  

Prior to Bliss, Sally worked with a wide range of growth stage companies in ICR’s technology practice, leading writing efforts for the firm and its clients. Before she joined ICR, Sally worked with top financial services and technology clients in FleishmanHillard’s corporate financial practice in New York City.   

Sally graduated from Northwestern University with a B.A. in political science. When she’s not at work, she writes (and reads) fiction. Her debut novel, Paladin, is a #1 Amazon bestseller in three categories and has been read online over 14 million times.