Public Relations

Effective media relations revolves around telling the right stories through the right media outlets at the right time. It’s about connecting the dots between what’s relevant to your audience, what’s strategic to your business, and what truly matters to the media.

We don’t just pitch stories; we mine them. We identify the angles that will resonate with journalists and their audiences. Then we use our proprietary media intelligence to craft subject lines that lead to email opens and pitches that generate reporter interest.

Bliss clients benefit from our strong reporter relationships across top-tier, trade, and broadcast media. We leverage our network to help you build connections with journalists in your industry.

Stories are the most important — and underutilized — resource in strategic communications. We forget facts and statistics. It’s stories that we remember.

Any agency can help craft messaging, but we partner with our clients to create an impactful narrative — a “north star” — that will guide all communications going forward with consistency, audience centricity, and measurable impact. Supported by data-driven proof points, we create a framework that reveals opportunities for differentiation and inspires stakeholders to take action.

Stephen Hawking said, “Showing up is half the battle.” But when it comes to winning the battle for mindshare, what you do when you get there matters even more.

We work with your leadership team to define their platform, combining their perspectives with our white space analysis to carve out a niche they can own. Next, we identify the right channels for those insights to be shared, from live speaking events to bylined articles to LinkedIn.

Our media training teams know how to work with the media. With former journalists in our ranks, we understand how to think like a reporter.

Going beyond the “dos and don’ts” of engaging with reporters, our media trainers partner with members of the Bliss team who are subject matter experts, so we ask smart questions — the ones you can expect to hear from seasoned reporters. We work with your communications team to understand your goals and align our training approach to meet those objectives.